Business Intelligence Software - Global | Market Forecast (2024)

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    Market Insights Technology Software Enterprise Software

    • Worldwide
    • Revenue in the Business Intelligence Software market is projected to reach US$27.36bn in 2024.
    • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.71%, resulting in a market volume of US$34.16bn by 2028.
    • The average Spend per Employee in the Business Intelligence Software market is projected to reach US$7.80 in 2024.
    • The global market share of [revenue_currentlayer_yeartoday_maxbrandname] was [revenue_currentlayer_yeartoday_maxbrandvalue] in 2020.
    • In global comparison, most revenue will be generated in the United States (US$13,790.00m in 2024).

    Key regions: Germany, United States, Canada, South Korea, United Kingdom

    Definition:

    The Business Intelligence Software market covers software applications that support organizations in analyzing, visualizing, and reporting data. They are also used to present information in a business context and thus support rational business decisions. These applications help to access data, implement queries, create reports, and perform advanced predictive analytics.

    Products in the Business Intelligence Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

    Additional Information:

    The Business Intelligence Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G).

    Key players in this market include SAS Institute, SAP, and IBM.

    For more information on the displayed data, use the info button right next to the boxes.

    in-scope

    • Reporting & analysis software, such as Zoho Analytics, IBM Cognos Analytics, and Domo
    • Advanced & predictive analytics, such as Tableau, Amazon Forecast, and Adobe Analytics

    out-of-scope

    • AI software platforms, such as OpenAI, Alphabet, and DeepMind
    • Supply chain and product analytics, such as Azure Machine Learning, Tableau, and Qlik Supply Chain Analytics
    • Analytic data management and integration, such as SAS, IBM, TIBCO, and DataStax
    • Analytics and performance management applications, such as Paycor, BambooHR, and Lattice

    Software

    • Productivity Software
      • Administrative Software
      • Collaboration Software
      • Office Software
      • Creative Software
      • Construction and Design Software
    • Enterprise Software
      • Enterprise Resource Planning Software
      • Customer Relationship Management Software
      • Business Intelligence Software
      • Supply Chain Management Software
      • Other Enterprise Software
      • Content Management Software
      • Enterprise Performance Management Software
      • eCommerce Software
    • Application Development Software
    • System Infrastructure Software

    Related markets:

    Devices

    Software

    IT Services

    Public Cloud

    Internet of Things

    Communication Services

    Data Center

    Robotics

    Semiconductors

    Artificial Intelligence

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    Business Intelligence Software - Global | Market Forecast (2)

    Download PDF FAQs and more info on the methodology

    Market

    Region

    Region comparison

    Currency

    Analyst Opinion

    The demand for Business Intelligence Software has been on the rise in recent years due to the need for data-driven decision-making in organizations.

    Customer preferences:

    Customers are increasingly looking for software that can provide them with real-time insights and predictive analytics. They want software that can be easily integrated with their existing systems and can be accessed from anywhere. Additionally, customers are looking for software that can provide them with self-service BI capabilities, allowing them to create their own reports and dashboards.

    Trends in the market:

    In the United States, the Business Intelligence Software market is dominated by large players such as Microsoft and Tableau. These companies are investing heavily in research and development to stay ahead of the competition. The market is also seeing a shift towards cloud-based solutions, as more companies move their data to the cloud.In Europe, the market is more fragmented, with smaller players competing with larger companies. The market is also seeing an increase in demand for mobile BI solutions, as more employees work remotely.In Asia, the market is growing rapidly, with countries such as China and India driving the growth. The market is seeing an increase in demand for AI-powered BI solutions, as companies look for ways to automate their data analysis processes.

    Local special circ*mstances:

    In Latin America, the market is seeing strong growth in countries such as Brazil and Mexico. This is due to the increasing adoption of data analytics in industries such as healthcare and finance.In the Middle East, the market is seeing a shift towards cloud-based solutions, as more companies move their data to the cloud. Additionally, the market is seeing an increase in demand for BI solutions in the oil and gas industry.

    Underlying macroeconomic factors:

    The global economy is expected to grow in the coming years, which will drive the demand for Business Intelligence Software. Additionally, the increasing adoption of data analytics in industries such as healthcare, finance, and retail will drive the growth of the market.The rise of big data and the increasing need for data-driven decision-making in organizations will also drive the growth of the market. Furthermore, the increasing adoption of cloud-based solutions and AI-powered BI solutions will provide new opportunities for growth in the market.

    Methodology

    Data coverage:

    The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

    Modeling approach / Market size:

    The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

    Forecasts:

    We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

    Overview

    • Revenue
    • Key Players
    • Analyst Opinion
    • Global Comparison
    • Methodology
    • Key Market Indicators

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    Business Intelligence Software - Global | Market Forecast (3)

    Business Intelligence Software - Global | Market Forecast (4)

    Meredith Alda

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    Business Intelligence Software - Global | Market Forecast (5)

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    Business Intelligence Software - Global | Market Forecast (6)

    Kisara Mizuno

    Senior Business Development Manager– Contact (Asia)

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    Business Intelligence Software - Global | Market Forecast (7)

    Lodovica Biagi

    Director of Operations– Contact (Europe)

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    Business Intelligence Software - Global | Market Forecast (8)

    Carolina Dulin

    Group Director - LATAM– Contact (Latin America)

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    latam@statista.com

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    +1 212 419-5774

    Mon - Fri, 9am - 6pm (EST)

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    Business Intelligence Software - Global | Market Forecast (2024)
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